Global branding expert Sandy Dunlop tells Richard why Bob Geldof is his public speaking hero and proves that it’s better not to let the facts get in the way of a good story.

Sandy Dunlop is a global branding expert who draws on the world of myth to tell compelling stories about the brands he represents. In an intellectually stimulating Fireside Chat with Richard, Sandy inspires listeners to trust in storytelling as a tool for getting your message across. He encourages aspiring speakers to distinguish between what he calls the ‘blue rhetoric’ of facts and the ‘red rhetoric’ of storytelling. Sandy’s ultimate message is that it is feelings that win audiences over, not facts.

Take a look at Sandy Dunlop’s branding consultancy here to find out more about his storytelling genius.