In this edition of Fireside with Voxgig, John Collins from Intercom talks about how learning to be a great speaker is like making a cupcake. If you start small, you can perfect your skills and develop a brilliant public speaking career.

John Collins is Director of Content with Intercom, the customer messaging platform. He’s a man who knows how to spread a message effectively, having worked as a tech journalist for more than 20 years. He’s now responsible for producing the award-winning content at Intercom, including the blog, the podcasts, the books and the social media communications.

In our Fireside Chat, John talks about how Intercom has introduced a silent podcast disco to keep conferences fresh for audiences. He also shares a great analogy that Intercom came up with to help people learn to speak – that brilliant public speaking starts with a cupcake. When you’re learning to bake, you don’t plunge into making a wedding cake. You start with a cupcake and you perfect your skills. Similarly, in public speaking, when you start small, you achieve great things.

Find out more about Intercom’s cupcake-centric philosophy of developing skills, products and services here.